We invest in the unknown. In solutions yet to be built. By ambitious founders on a mission.
Tomorrow Today (2M2D) is a Nordic investment company committed to continuously explore the unbeaten tracks of new startups.
Our approach is to build a competitive edge by staying aggressively unbiased.
We invest to solve real problems and look for born global tech startups with ambitious founders, rockstar teams, sustainable solutions, technologies of tomorrow, scalable business models, solid growth stories, and products yet to be seen.
When we invest in your company we will help you explore the unknown elements of great entrepreneurship, and share our insights on what it takes to succeed.
Bjarne has previously worked in the financial industry and with his own ventures. He’s also participated in all areas of his family business as an executive and a board member, where he’s been part of strategic planning and executing, bringing the company forward.
In addition to meet as many startups as possible, Bjarne is also focused on strengthening the Norwegian startup community. This includes to close the biase gaps that are limits its growth - and to society in general. At the core of Tomorrow Todays investment philosophy is the that “it takes an ecosystem to create a winner”.
Fredrik comes from the position as CEO of Oslo Business Region and has extended experience from contributions to build startup ecosystems. He strongly believe 2M2Ds competitive advantages comes from the several hundred startups we meet yearly, and to truly understand the X-factor of great entrepreneurs and their solutions.
He also writes articles on entrepreneurship on a regular basis, holds several board positions, and has a long term background as management consultant and researcher on business and leadership development. He got his PhD on management studies from NTNUs Department of Industrial Economics.
Each year we have the privilege to meet several hundred startups, and learn from success and common failures.
Our strategy is to always be ready to give substantial feedback and help startups with these insights.
Early phase investors make investments based on experience and intuition. We believe experience and intuition is built from systematically challenging your knowledge. By actively exploring the unknown.
The future is built from startups. The world today is hit by a perfect storm of opportunities for building new solutions. The speed and convergence of new technologies, new institutions, new challenges, and substantial need for sustainable businesses, together creates historical opportunities for brave founders who move fast.
This is what we look for: Our criteria →
How is the quality of your story? To build a company you will need to convince employees, partners, customers, investors - and the world. To achieve this there is no way around a solid and trustworthy pitch. We always love to see great pitches!
Is your team composed right? Team is key. We believe in the perfect composition of people on a mission. Including proud sales people, brilliant tech nerds, global networkers, business mindsets - and all cultures and genders on board. If you build a global solution, represent it!
Is the company ready for and will benefit from investor contribution? We are looking for companies who show clear strategic value from investments, and a specific plan for how to use it. The investment needs to go to the "need to have" that proves and significantly support the business model, and not to the unlimited number of "nice to haves" in an early phase. Prioritise hard!
What is your roadmap to scale? We always look for companies with clear roadmaps and a clear vision. The "Northstar" that guides your everyday decisions, motivates your team, and the metrics that brings you there. Growth, Engagement, and Monetisation are useful metrics. If you can't vision it, you can't build it!
Do you solve something the world really needs and many support? In fast changing times like these, there are emerging markets everywhere, and an unlimited number of problems that needs to be solved. Enough for everybody. If your mission is to solve an important problem, you will attract better talent, smarter partners, more customers, and the right investors. If not, think again!
Is your market position possible to defend in the long run? Competition inevitably creates losers, and we actively look for business models that are both scalable and defendable over time. Ideally you should be able to pull up the competitive ladder. Own your market!
Is this the right time for your solution? Timing is where most companies fail. Too early, and the market and demand is not ready to be created. Too late, and the competition is already too hard. Where on the exponential change curve is your company? New markets tend to develop slow, then they suddenly don't!
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2M2D act as an independent company, and has essentially sprung out of 110 years of company building and ownership from HCA Melbye AS (1907). HCA Melbye has amongst others been part of building the success story of BetonmastHæhre, with a $1B+ turnover. The company also has 110-year-old roots from building traditional industries within distribution, packaging, materials, energy networks, construction and real estate. Bjarne Melbye is a co-owner of HCA Melbye and has set up 2M2D to take an active part in the change we see to day, the future of tomorrow, today.