We invest in the unknown. In solutions yet to be built. By ambitious founders on a mission.
Tomorrow Today (2M2D) is a Nordic investment company committed to continuously explore the unbeaten tracks of new startups.
Our approach is to build a competitive edge by staying aggressively unbiased.
We invest to solve real problems and look for born global tech startups with ambitious founders, rockstar teams, sustainable solutions, technologies of tomorrow, scalable business models, solid growth stories, and products yet to be seen.
When we invest in your company we will help you explore the unknown elements of great entrepreneurship, and share our insights on what it takes to succeed.
Bjarne has previously worked in the financial industry and with his own ventures. He’s also participated in all areas of his family business as an executive and a board member, where he’s been part of strategic planning and executing, bringing the company forward.
In addition to meet as many startups as possible, Bjarne is also focused on strengthening the Norwegian startup community. This includes to close the biase gaps that are limits its growth - and to society in general. At the core of Tomorrow Todays investment philosophy is the that “it takes an ecosystem to create a winner”.
Fredrik comes from the position as CEO of Oslo Business Region and has extended experience from contributions to build startup ecosystems. He strongly believe 2M2Ds competitive advantages comes from the several hundred startups we meet yearly, and to truly understand the X-factor of great entrepreneurs and their solutions.
He also writes articles on entrepreneurship on a regular basis, holds several board positions, and has a long term background as management consultant and researcher on business and leadership development. He got his PhD on management studies from NTNUs Department of Industrial Economics.
Each year we have the privilege to meet several hundred startups, and learn from success and common failures.
Our strategy is to always be ready to give substantial feedback and help startups with these insights.
Early phase investors make investments based on experience and intuition. We believe experience and intuition is built from systematically challenging your knowledge. By actively exploring the unknown.
The future is built from startups. The world today is hit by a perfect storm of opportunities for building new solutions. The speed and convergence of new technologies, new institutions, new challenges, and substantial need for sustainable businesses, together creates historical opportunities for brave founders who move fast.
This is what we look for: Our criteria →
How is the quality of your story? To build a company you will need to convince employees, partners, customers, investors - and the world. To achieve this there is no way around a solid and trustworthy pitch. We always love to see great pitches!
Is your team composed right? Team is key. We believe in the perfect composition of people on a mission. Including proud sales people, brilliant tech nerds, global networkers, business mindsets - and all cultures and genders on board. If you build a global solution, represent it!
Is the company ready for and will benefit from investor contribution? We are looking for companies who show clear strategic value from investments, and a specific plan for how to use it. The investment needs to go to the "need to have" that proves and significantly support the business model, and not to the unlimited number of "nice to haves" in an early phase. Prioritise hard!
What is your roadmap to scale? We always look for companies with clear roadmaps and a clear vision. The "Northstar" that guides your everyday decisions, motivates your team, and the metrics that brings you there. Growth, Engagement, and Monetisation are useful metrics. If you can't vision it, you can't build it!
Do you solve something the world really needs and many support? In fast changing times like these, there are emerging markets everywhere, and an unlimited number of problems that needs to be solved. Enough for everybody. If your mission is to solve an important problem, you will attract better talent, smarter partners, more customers, and the right investors. If not, think again!
Is your market position possible to defend in the long run? Competition inevitably creates losers, and we actively look for business models that are both scalable and defendable over time. Ideally you should be able to pull up the competitive ladder. Own your market!
Is this the right time for your solution? Timing is where most companies fail. Too early, and the market and demand is not ready to be created. Too late, and the competition is already too hard. Where on the exponential change curve is your company? New markets tend to develop slow, then they suddenly don't!
Subscribe to climate acrion
Combat climate change by subscribing to the best solutions available to reduce and remove air pollution from the atmosphere. CHOOOSE makes it easy to act on climate change by making solutions for global CO2 reduction available to everyone. With a monthly subscription, you can directly support some of the most impactful CO2-reducing projects around the world. These projects are carefully handpicked by our international carbon advisory team, and verified by acknowledged institutions such as Veritas, DNV GL, and the United Nations.
A decentralised platform that verifies people’s skills.
Founder Neil Murray
Retail decision making for the 21st century.
The brutally honest skill analysis to show teams, companies and individual developers where they stand.
Digitise your Buildings
Research discovery with artificial intelligence.
Use Natural Language Processing to review massive collections of research papers or patents: find the right documents, extract all their key data or identify the most precise pieces of knowledge. Iris.ai uses a combination of keyword extraction, word embeddings, neural topic modeling, word importance based similarity of document metrics and hierarchical topic modeling. The approach is mainly unsupervised but we utilize an evaluated annotation set from our community of AI Trainers for benchmarking and improving our tools.
We believe in making a positive impact, in technology as the key driver for change, in the untapped talent of the world.
Katapult Accelerator believes in making a positive impact and in technology as the key driver for change. Katapult is founded on a deep belief in exponential technology, and that these technologies such as AI and Blockchain can help impact focused startups scale faster while solving global problems.
Accelerating the next generation of dry-docking for ship managers
The ship maintenance industry is lagging behind. As former mechanics and shipping professionals, we saw teams dragged down by broken communication and manual work - all of which was getting in the way of actual ship maintenance. This is why Maindeck was established: to make technology so intuitive and impactful that people in ship maintenance want to use it. The first modern software of its kind for our industry. We've brought technology and ideas from other industries to automate the tedious tasks and free up teams to collaborate from anywhere. And there is no such thing as "good enough". We only build things to last.
Stay on top of your finances.
Payr is an app that suits everyone, whether you are passionate about personal finances or it gives you the shudders just thinking about it. Our mission is to improve your financial life by making it easier to make smart financial decisions and cut the time spent doing them. Since our release in 2017 more than 70,000 people have downloaded the app to simplify their life.
Playpulse turns exercise into a video game, making it more accessible and fun for everyone.
The World’s First Insurance For Digital Nomads
People who are location independent fall between the cracks, without proper access to insurance or national safety nets. We know this because we are nomads ourselves. To solve this, we are building a global social safety net tailored to the needs of online freelancers, entrepreneurs, and remote companies. We’re starting with travel+medical insurance, then adding comprehensive health insurance to our offering before moving on to disability and pension. We will keep adding products until we have a complete social safety net - fully functioning across borders.
We help rental services get ready for the future
The development is clear – We need to make better use of our resources! We need a more circular economy where products are reused by more people and have a longer lifetime. In this picture, renting and subscription of products and services plays an important role. Sharefox has developed a technology platform that enables new models for both startups and established businesses.
Shifter is an independent online newspaper about Norwegian technology companies in the new economy.
SkyGarden is an ecommerce platform built for African businesses.
SkyGarden is an ecommerce platform built for African businesses. Business owners that want to use the platform download the Sky.Garden Merchant App from Google Play and set up an account. All they need to provide are their personal details, unique name of their shop and other shop details such as opening hours, location and mobile money (MPesa) phone number.
where innovative startups join forces with mentors, investors and corporate partners
TheFactory is a leading Nordic startup accelerator and incubator based in Oslo, Norway. We help you tune and accelerate your startup over 12 intense weeks. We invest from 100.000 up to NOK 500.000 (Euro 50.000) per company, typically in exchange for 5-12% equity, negotiated case by case. The program fee equals 30% of our seed investment. We can also provide follow-on funding and incubation for the best cases.
Introducing the world’s fastest, easiest & most affordable way to share company ownership.
The collaborative website builder for designers, developers and marketers.
Vev was founded in February 2017, wanting to create a visual website builder enabling professional teams and enterprises to focus less on the invisible features on their websites, and more on the visuals. Our mantra is to keep it simple, while still covering the needs of large enterprises that previously have relied on hardcoding and heavy CMS systems.
VIBBIO is a Norwegian tech company that specialises in smart video.
Our goal is to inspire you to make a purchase that makes you proud.
We are a technology & logistics start-up delivering space as a service in an ultra convenient and affordable way making extra space available to everyone, anytime.
From time to time we team up with founders we believe in, and take active roles in the development of a company. In the coming years we aim to do some more of this.
Strengthen Norwegian tech companies ripe for commercial scaling and growth.
ScaleupXQ is an initiative to strengthen Norwegian tech companies ripe for commercial scaling and growth. We operate in the space between strategy and operations, with a tactical and experienced-based approach to scaling up businesses.
2M2D do some fund investments and are exposed to about 40 additional startups through these vehicles.
2M2D act as an independent company, and has essentially sprung out of 110 years of company building and ownership from HCA Melbye AS (1907). HCA Melbye has amongst others been part of building the success story of BetonmastHæhre, with a $1B+ turnover. The company also has 110-year-old roots from building traditional industries within distribution, packaging, materials, energy networks, construction and real estate. Bjarne Melbye is a co-owner of HCA Melbye and has set up 2M2D to take an active part in the change we see to day, the future of tomorrow, today.