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Exploring
the unknown

We invest in the unknown. In solutions yet to be built. By ambitious founders on a mission.

Tomorrow Today (2M2D) is a Nordic investment company committed to continuously explore the unbeaten tracks of new startups. 
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Our approach is to build a competitive edge by staying aggressively unbiased. 
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We invest to solve real problems and look for born global tech startups with ambitious founders, rockstar teams, sustainable solutions, technologies of tomorrow, scalable business models, solid growth stories, and products yet to be seen. 
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When we invest in your company we will help you explore the unknown elements of great entrepreneurship, and share our insights on what it takes to succeed.

This is us

Bjarne Melbye
Founder and CEO

Bjarne has previously worked in the financial industry and with his own ventures. He’s also participated in all areas of his family business as an executive and a board member, where he’s been part of strategic planning and executing, bringing the company forward.

In addition to meet as many startups as possible, Bjarne is also focused on strengthening the Norwegian startup community. This includes to close the biase gaps that are limits its growth - and to society in general. At the core of Tomorrow Todays investment philosophy is the that “it takes an ecosystem to create a winner”.

Fredrik Winther
Chairman of the Board/
Managing Partner

Fredrik comes from the position as CEO of Oslo Business Region and has extended experience from contributions to build startup ecosystems. He strongly believe 2M2Ds competitive advantages comes from the several hundred startups we meet yearly, and to truly understand the X-factor of great entrepreneurs and their solutions.

He also writes articles on entrepreneurship on a regular basis, holds several board positions, and has a long term background as management consultant and researcher on business and leadership development. He got his PhD on management studies from NTNUs Department of Industrial Economics.

Our 7 investment
criteria

Each year we have the privilege to meet several hundred startups, and learn from success and common failures.

Our strategy is to always be ready to give substantial feedback and help startups with these insights.   

Early phase investors make investments based on experience and intuition. We believe experience and intuition is built from systematically challenging your knowledge. By actively exploring the unknown.

Our strategy

The future is built from startups. The world today is hit by a perfect storm of opportunities for building new solutions. The speed and convergence of new technologies, new institutions, new challenges, and substantial need for sustainable businesses, together creates historical opportunities for brave founders who move fast.

This is what we look for: Our criteria →

A Message That Comes Through

How is the quality of your story? To build a company you will need to convince employees, partners, customers, investors - and the world. To achieve this there is no way around a solid and trustworthy pitch. We always love to see great pitches!

Ambitious Teams and “Founder Market Fit”

Is your team composed right? Team is key. We believe in the perfect composition of people on a mission. Including proud sales people, brilliant tech nerds, global networkers, business mindsets - and all cultures and genders on board. If you build a global solution, represent it!

Investment Readiness

Is the company ready for and will benefit from investor contribution? We are looking for companies who show clear strategic value from investments, and a specific plan for how to use it. The investment needs to go to the "need to have" that proves and significantly support the business model, and not to the unlimited number of "nice to haves" in an early phase. Prioritise hard!

Scaling: Growth, Engagement, Monetisation (GEM)

What is your roadmap to scale? We always look for companies with clear roadmaps and a clear vision. The "Northstar" that guides your everyday decisions, motivates your team, and the metrics that brings you there. Growth, Engagement, and Monetisation are useful metrics. If you can't vision it, you can't build it!

Solve a Real Problem

Do you solve something the world really needs and many support? In fast changing times like these, there are emerging markets everywhere, and an unlimited number of problems that needs to be solved. Enough for everybody. If your mission is to solve an important problem, you will attract better talent, smarter partners, more customers, and the right investors. If not, think again!

Sustainable and Scalable Business Models

Is your market position possible to defend in the long run? Competition inevitably creates losers, and we actively look for business models that are both scalable and defendable over time. Ideally you should be able to pull up the competitive ladder. Own your market!

Timing

Is this the right time for your solution? Timing is where most companies fail. Too early, and the market and demand is not ready to be created. Too late, and the competition is already too hard. Where on the exponential change curve is your company? New markets tend to develop slow, then they suddenly don't!

If you want to present your startup, meet for a coffee, please fill out this form or contact us at: eyeball@2m2d.no

Thank you! Your submission has been received!
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Investment
portfolio

Direct investments

Chooose

Subscribe to climate acrion

Combat climate change by subscribing to the best solutions available to reduce and remove air pollution from the atmosphere. CHOOOSE makes it easy to act on climate change by making solutions for global CO2 reduction available to everyone. With a monthly subscription, you can directly support some of the most impactful CO2-reducing projects around the world. These projects are carefully handpicked by our international carbon advisory team, and verified by acknowledged institutions such as Veritas, DNV GL, and the United Nations.

Conclude

We are on a mission to make teams more agile and responsive by providing a new way to collaborate through apps and messaging. Our goal is to take collaboration to a higher level.

Consigli

Consigli builds a data driven platform for design and planning of buildings and infrastructure.

With the use of AI and mathematics in combination with coded domain knowledge, we are on our mission to provide better buildings for future society.

Diwala

A decentralised platform that verifies people’s skills.

Our mission is to build an ecosystem of digital skill identities with verifiable credentials - to create global opportunities for youth and displaced communities

Fantasysport.pro

Founder Neil Murray

Fantasysport discussions, stats, live ranks and community all in one place.

Flow Insight

Retail decision making for the 21st century.

Make faster and more accurate assortment and space decisions to improve shoppability, reduce waste, simplify operations and increase profitability

GrepS

Exited

The brutally honest skill analysis to show teams, companies and individual developers where they stand.

By providing the objective skill assessment tool for arguably one of the most in-demand professions in the world today, we are breaking glass ceilings, eliminating biases, and encouraging genuine skill development.

Imerso

Digitise your Buildings

Imerso delivers vital construction intelligence at every step of your projects. Save time, money, and the environment with shared Digital Twins in full 3D. Based 100% on open standards.

Indyriot

Iris.ai

Research discovery with artificial intelligence.

Use Natural Language Processing to review massive collections of research papers or patents: find the right documents, extract all their key data or identify the most precise pieces of knowledge. Iris.ai uses a combination of keyword extraction, word embeddings, neural topic modeling, word importance based similarity of document metrics and hierarchical topic modeling. The approach is mainly unsupervised but we utilize an evaluated annotation set from our community of AI Trainers for benchmarking and improving our tools.

Katapult Accelerator

We believe in making a positive impact, in technology as the key driver for change, in the untapped talent of the world.

Katapult Accelerator believes in making a positive impact and in technology as the key driver for change. Katapult is founded on a deep belief in exponential technology, and that these technologies such as AI and Blockchain can help impact focused startups scale faster while solving global problems.

Lunicorn

Exited

make long stories short

Maindeck

Accelerating the next generation of dry-docking for ship managers

The ship maintenance industry is lagging behind. As former mechanics and shipping professionals, we saw teams dragged down by broken communication and manual work - all of which was getting in the way of actual ship maintenance. This is why Maindeck was established: to make technology so intuitive and impactful that people in ship maintenance want to use it. The first modern software of its kind for our industry. We've brought technology and ideas from other industries to automate the tedious tasks and free up teams to collaborate from anywhere. And there is no such thing as "good enough". We only build things to last.

Payr

Exited

Stay on top of your finances.

Payr is an app that suits everyone, whether you are passionate about personal finances or it gives you the shudders just thinking about it. Our mission is to improve your financial life by making it easier to make smart financial decisions and cut the time spent doing them. Since our release in 2017 more than 70,000 people have downloaded the app to simplify their life.

Playpulse

Playpulse turns exercise into a video game, making it more accessible and fun for everyone.

Play genuine games while getting in shape without thinking about it. Playpulse games are fun and provide maximal training output!

SafetyWing

The World’s First Insurance For Digital Nomads

People who are location independent fall between the cracks, without proper access to insurance or national safety nets. We know this because we are nomads ourselves. To solve this, we are building a global social safety net tailored to the needs of online freelancers, entrepreneurs, and remote companies. We’re starting with travel+medical insurance, then adding comprehensive health insurance to our offering before moving on to disability and pension. We will keep adding products until we have a complete social safety net - fully functioning across borders.

Sharefox

We help rental services get ready for the future

The development is clear – We need to make better use of our resources! We need a more circular economy where products are reused by more people and have a longer lifetime. In this picture, renting and subscription of products and services plays an important role. Sharefox has developed a technology platform that enables new models for both startups and established businesses.

Shifter

Shifter is an independent online newspaper about Norwegian technology companies in the new economy.

Shifter is an independent online newspaper about Norwegian technology companies in the new economy. We will cover small and large in the start-up industry, but also follow innovation in larger companies. There are ideas, challenges, money, power, people and good stories everywhere.

Skiwo

Building software for skilled workers

We currently own and operate Salita Tolke- og Translatørtjeneste, Triv, and Manymore. We process around 10.000 orders per month, and provide services with a freelancer base of over 5000 talented individuals.

Skygarden

SkyGarden is an ecommerce platform built for African businesses.

SkyGarden is an ecommerce platform built for African businesses. Business owners that want to use the platform download the Sky.Garden Merchant App from Google Play and set up an account. All they need to provide are their personal details, unique name of their shop and other shop details such as opening hours, location and mobile money (MPesa) phone number.

The Factory

where innovative startups join forces with mentors, investors and corporate partners

TheFactory is a leading Nordic startup accelerator and incubator based in Oslo, Norway. We help you tune and accelerate your startup over 12 intense weeks. We invest from 100.000 up to NOK 500.000 (Euro 50.000) per company, typically in exchange for 5-12% equity, negotiated case by case. The program fee equals 30% of our seed investment. We can also provide follow-on funding and incubation for the best cases.

Upstock

Introducing the world’s fastest, easiest & most affordable way to share company ownership.

A top-shelf digital legal equity system which combines performance equity with a visual dashboard so workers can watch their equity grow in realtime.

Vev Design

The collaborative website builder for designers, developers and marketers.

Vev was founded in February 2017, wanting to create a visual website builder enabling professional teams and enterprises to focus less on the invisible features on their websites, and more on the visuals. Our mantra is to keep it simple, while still covering the needs of large enterprises that previously have relied on hardcoding and heavy CMS systems.

Vibbio

Exited

VIBBIO is a Norwegian tech company that specialises in smart video.

VIBBIO is a Norwegian tech company that specialises in smart video, utilize the latest principles regarding what triggers interest, sharing and engagement, as well as building trustworthy and strong brands. 2M2D invested in Vibbio because of the team and a great product.

Villoid

Our goal is to inspire you to make a purchase that makes you proud.

Villoid got onboard Alexa Chung and made a fashion community. Now the community is launched in Norway through Villoid.no. We got the high end brands that influences love. Our goal is to inspire you to make a purchase that makes you proud.

Wanda Space

We are a technology & logistics start-up delivering space as a service in an ultra convenient and affordable way making extra space available to everyone, anytime.

We are passionate about creating a service that gives people more room for the things in life that they really care about - family, a nice place to work, your favourite sporting gear or those memories which are so important to you.

Co-founded

From time to time we team up with founders we believe in, and take active roles in the development of a company. In the coming years we aim to do some more of this.

Rightperson

Exited

It's hard trying to manage the risk of hiring new employees without dedicated resources. That is why we built RightPerson.

Stealth Mode AS... TBA.

Scaleup XQ

Strengthen Norwegian tech companies ripe for commercial scaling and growth.

ScaleupXQ is an initiative to strengthen Norwegian tech companies ripe for commercial scaling and growth. We operate in the space between strategy and operations, with a tactical and experienced-based approach to scaling up businesses.

Fund Investments

2M2D do some fund investments and are exposed to about 40 additional startups through these vehicles.

Katapult Accelerator

Exited
Katapult Accelerator believes in making a positive impact and in technology as the key driver for change.
Fond 1, Batch 1
Agrieye
BEAD
Choose
Coders Trust
Impact mapper
Needlist
OTTAA
Polisensio
Sensewaves
SheKab
Skygarden
Smart plans
Fond 2, Batch 2
Deligate
Diwala
Ducky
Flow VR
Oizom
RxAll
Scene There
SimbPay
Solatom
State of place
Fond 2, Batch 3
Bio-me
EcoG
ESUSU
FarmForce
FinAccess
PraxiLabs
Pro Drone
Think-it
Virtue health

Nordic web venture fond 2

Exited
The Nordic Web Ventures is an Angel Fund run by Neil S W Murray, backed by 50+ community builders, entrepreneurs and investors passionate about supporting early-stage Nordic startups.
Amie
Anna
BioLib
Coherence
Confrere
Digitail
Dreamdata
Foundation
Genki
GrepS
Hack Your Clothes
Kind
KiteX
Meeshkan
Platypus
PortalOne
SafetyWing
Sanity
Thingtesting
Trail
Uizard
Versor

The Factory Fall’17 Startups (Batch 3)

Exited
At TheFactory - we help entrepreneurs succeed!
Fond 1, Batch 1
Diwala
Funde
Monetor
Pangea Accelerator
Redux Enterprise

Rocketship

Exited
We help you get to unprecedented heights.

Our articles

November 22, 2019
Verden går mot "peak stuff", og det skyldes ikke bare at det er grenser for hvor mange gensere og flatskjermer vi kan ha
Publisert i Shifter
July 25, 2019
Det er noe grunnleggende unorsk med venture-investeringer
Publisert i Shifter
April 5, 2019
Skal du analysere et oppstartsselskap? Her er 7 spørsmål du bør stille
Publisert i Shifter
December 18, 2018
Kronikk, Det nye Norge - Fredrik Winther, Oslo Business Region - Debatten sier det er i etablert næringsliv jobbene skapes. Slik er det ikke
Publisert i E24
April 20, 2018
"Hva kan oppstartsselskaper lære av lekkasjer om Hulk Hogans sexliv og Peter Thiels evne til å spille sjakk?"
Publisert i Shifter
March 19, 2018
Alvoret har senket seg over teknologidebatten: «Putin har trolig rett i at det imperiet som leder an innen kunstig intelligens vil dominere verden.»
Publisert i Shifter

Our roots

2M2D act as an independent company, and has essentially sprung out of 110 years of company building and ownership from HCA Melbye AS (1907). HCA Melbye has amongst others been part of building the success story of BetonmastHæhre, with a $1B+ turnover. The company also has 110-year-old roots from building traditional industries within distribution, packaging, materials, energy networks, construction and real estate. Bjarne Melbye is a co-owner of HCA Melbye and has set up 2M2D to take an active part in the change we see to day, the future of tomorrow, today.

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This is us
Criteria
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Our roots